Desperate measures to finance escalating costs of production are also happening because hordes of players enter the media sector for a variety of reasons. There are no less than 40 news channels across the country financed by political parties or families, according to this documentary. A highly fragmented market that shows no signs of consolidating.
The more expensive news gets to produce, and the less advertising there is to go around, the more shows you will get on gadgets and cars and movies. And fewer news crews going off to the countryside to report what is happening to ordinary people. Not reporting is not a cognizable offence, but it undermines the reason for the existence of journalism in a free society.
And lots of other insightful comments at http://www.thehindu.com/arts/magazine/article2475946.ece
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