Come summers and markets would see the launch of a new soft drink made from cow's urine, which is considered sacred in parts of the country.
Media reports say that a hard line Hindu outfit, known for its opposition to "corrupting" Western food imports, is all set to launch this soft drink.
Reports say that the bovine beverage is undergoing laboratory tests for the next two to three months and the specific date for its commercial release is not known as yet.
Nor are the different flavors known as yet, but manufacturers said the liquid produced by cows is being mixed with products such as aloe vera and gooseberry to fight diseases such as diabetes and cancer.
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